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FlavioIannuzzelli's avatar

I totally forgot about the Ice Bucket challenge, until I read the title of this Substack post. It is amazing how only 3 people could inspire the whole world to do this. I in fact also did this challenge with my friends and family, even many celebrities started doing this challenge such as LeBron James, Bill Gates, Mark Zuckerberg, Jimmy Fallon, and many more. It became so popular that even football teams also started doing the trend. This challenge impacted digital culture too much, there was even a point that everyone was talking about it, and as Shae wrote, this was the "world's largest global social media phenomenon". It brought many people together, and it is simply amazing.

The ice bucket challenge was not only about throwing cold water on your head, but it was also for a good cause, to raise money for Lou Gehrig's disease (ALS); millions of dollars were raised in order to battle this progressive muscle weakness disease. This challenge was in fact one of the greatest and largest digital culture movements in the history of the internet.

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Harry Ross's avatar

If I was asked about this digital Trend years ago closer to its peak of popularity I might've remembered that it was for cancer funding however at least before reading this I thought it was simply the ice bucket challenge that people did for attention. You bring up a really good point that I like is that in in almost every digital Trend or challenge there's two sides to the trend and it certainly isn't helpful for the division the USA faces all the time as it makes people think about there differences and not there similarities. The ALS ice bucket challenge is one of the few things online that I can think of that brings people together the other one that comes to mind as you mentioned it in the start of your post is the world record egg as people had to come together to all like a single instagram post however I am sure there were some who thought it was pointless. I think the challenge really captures how big digital trends can become and how they can sometimes be a real benefit to society.

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Fernanda's avatar

The ALS Ice Bucket Challenge immediately brings back memories of when I did this challenge with my friends and family. Reflecting on the ALS Challenge, I totally agree with your perspective on its representation of digital culture. It wasn't just a viral trend, it was something that brought people together for a good cause. What I liked was that the challenge was not as controversial as many of today's challenges, this challenge was simply about a collective effort to support something meaningful and share it with friends and family. This highlights how digital culture, even in its simplest form, can be a powerful force for positive change. The ALS Ice Bucket Challenge is an example of how a seemingly simple trend can become a worldwide movement, leaving a positive impact on people.

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